Established over 25 years ago, Private Banker International (PBI) is an independent magazine aimed at banks and fintechs in the private banking and wealth management sector. When, in 2017 PBI launched its digital edition, I created a cross-platform layout as well as a new identity. The quarterly was created to present an original product to the existing readership — both informative and entertaining, it explores the sector’s key developments and trends in a formal, journalistic style.